Chrysler’s “Imported From Detroit” advertising campaign is (surprise) _well_ done. I find myself responding very positively to it. High nostalgia factors involved with spot on pacing, narration, and message. I don’t find myself saying this well, ever, but congrats Chrysler. It definitely helps the 2011 Chrysler 200 appears to be class competitive.

Imported From Detroit

Now, we’re from America. But this isn’t New York City. Or the Windy City. Or Sin City. And we’re certainly no one’s Emerald City. This is the Motor City.

Raise Your Standards

But no, we will not be asking you to lower your standards to buy a car made here. We will in fact, be asking you to raise them.